.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in venture capital each year, have actually raised virtually $360 thousand thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That slowdown is because of market concentration, increased regulatory pressures, as well as economic uncertainties.ADWEEK consulted with five VCs that remain to acquire adtech firms, even with these problems, regarding what they are seeking as well as what they stay away from. Possibly unsurprisingly, these investors are actually targeting options in privacy-focused modern technologies and industry-specific areas including linked television.